Inside Look at the Wealthy Affiliate Course - Find Out if it's a Scam or the Real Deal…
The wealthy affiliate course has been around for quite some time now, and in that period the creators have managed to not only uphold a positive reputation but have garnered thousands of testimonials from satisfied customers. Find out if the course really is as good as they say or if it's all hype.
Usually I stay away from internet marketing courses simply because these days so called "experts" pop up over night and more than half the time you end up buying a course from someone who barely makes a living online.
They've simply purchased an existing course repackaged it and branded as their own latest and greatest info product. You as the consumer really have no background to go on and are left choosing a marketing course based on how good the sales copy is.
You don't need me to tell you that this ultimately leads to a lot of headaches and much time spent on the phone trying to get a refund. However in the case of Wealthy Affiliate I simply could not ignore this course as it was getting praise from all corners of the internet, so I finally bought in and got the course.
Before I get into the contents of the course I want to briefly explain the purpose of the program and help people gain an understanding of whether this niche is right for them to begin with.
What is Affiliate Marketing?
From the title, Wealthy Affiliate, it's clear that the course is about affiliate marketing however not many people know what that is to begin with. Affiliate marketing is the practice of using the internet to promote other companies' products for a commission.
If you take the time to look at some of your favorite sites you'll notice that almost any online vendor has an affiliate program, everyone from Amazon to Blockbuster. The reason that companies even as large as these with so much brand recognition do this is because the system is highly effective. These companies pay a small portion and in return get an army of promoters doing the hard work of generating leads and customers which the companies get as long term customers.
This method is not all one sided, as an affiliate you also have unprecedented business benefits. Yes you do perform all the work but you're in a business where you don't have to create, store, or ship a product. From a customer stand point you don't have to deal with support, returns, or any kind of general inquiries. This lets you start a business with virtually no overhead. The only thing you have to focus your investments on is traffic generation which will be either through Pay-Per-Click advertising, organic search results with a website, or a combination of both.
What Does Wealthy Affiliate Teach You?
The online course sets you up with an 8 week plan designed to go over the main concepts involved in running an affiliate business. If you're not familiar with internet marketing these may sound foreign and will not make sense but these components are essential to succeeding online and there's no way to avoid learning them. Below is a list of concepts and definitions of what the course aims to teach you.
- PPC Marketing - Every major search engine has a marketing system that lets you bid on keywords that people are searching, this is known as PPC marketing. These are the ads that you see on top and to the right of your search results. Mastery of this technique is crucial to not only making money online but to saving your self thousands in marketing costs.
- Google AdWords/Yahoo Search Marketing - As of now Google is dominating the search engine wars and are receiving the most traffic. This when you are marketing your offers you want use Google AdWords, which is Google's PPC system. This ensures that you are receiving the highest amount of visitors to your offers. Yahoo is in second place and is also worth using to diversify your search engine placement.
- SEO Training - Is what's known as Search Engine Optimization and is the practice of having your website rank organically in the search engines. This is a highly beneficial method since you can still have first page rankings without having to pay for them. This skill set involves a lot of work and battling with your competitors to achieve high ranks, the work is tedious and mundane but the payoffs are enormous.
- Article Marketing Training - Article marketing is one subset of SEO and simply involves writing articles in relation to the topic of your website or offer that your are focusing on. In return for submitting an article to one of many article submission sites you are rewarded with 1-2 back links to your site. Collecting a large number of back links from relevant pages is a major step in SEO.
- Email Marketing - An integral component in online marketing is collecting your customers email addresses. This is crucial because it allows you to maintain contact with a prospect over a long period of time without having to go through the efforts of getting their attention again. Emails are often used to pitch additional products or services, but need to be done with care as there is a fine line between ecommerce and spam.
- Copy writing - This a another great skill set to have in your arsenal as it is your writing that will convince people to take action. Not everyone can learn how to become a great writer but any improvement that you make will result in immediate results in your sales numbers.
- Website Development - It should already be fairly clear that having a website is critical to running a profitable online business. In this regard Wealthy Affiliate has developed their own site creation tool that lets you point and click your way to a site without knowing any code.
- Landing Pages - This is an element of PPC marketing and refers to the first page that people arrive to upon clicking your ad. It is very critical that these pages are thoroughly tested and are operating at peak efficiency. Remember you are paying for people to show up at these pages so it is crucial that they do what they're supposed to.
- Common Mistakes - Affiliate marketing is a learning process and there is no doubt that you will make many mistakes. However Wealthy Affiliate has tons of support and a very popular members forum where you can come to get answers.
How to Use the Wealthy Affiliate Training to Succeed…
As you can see there is a lot of info that is covered in the course and it is truly one of the most beneficial courses that I have come across. The main thing to keep in mind is to not get overwhelmed and take things one step at a time.
You want to learn about these concepts first then choose a niche that you want to be a part off. It helps if it's something you're interested in as it will make the work seem less tedious and will keep you passionate. Once you know what you want to sell focus on the marketing aspect of developing a PPC campaign and building a website.
If you stay organized and focused you will have success, whether you believe it or not you can not deny the fact that this is a profitable industry and that there are people making serious incomes simply by promoting products online.
Additional Resources…
1. See what real people are saying in this Wealthy Affiliate Reviews page.
